Google Adwords is great for driving traffic to your site but its hard to get your ad clicked on in the first place. Once your ad has been clicked on you need to get the user to “do something”, this may be as simple as viewing a page but can involve capturing user information via a web form.
Pure CSS Rounded corners
The CSS3 specification offers a new border-radius property to create perfect rounded corners purely using CSS.
Using Non-Standard CSS Properties
This site extensively uses CSS property box-shadow. Since this property is not available in all browsers we had a few decisions to make. At first we decided using transparent PNGs but these are a no-no in earlier versions of IE, but then we knew this could be fixed with the many PNG fixes around for IE. So we decided to use transparent PNGs and a script to add this functionality to IE. We decided this because we wanted to ensure maximum browser reach in terms of how the site would look.
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Simple SEO Rules
On Page Search Engine Optimisation Tips
Page Title
- Use unique HTML title tags on every page.
- Page title should gracefully truncate at 66 and 75 characters and should never exceed 120 characters.
- Ideally being title tag with name of your business and present in breadcrumb format.
- If possible incorporate a call to action statement.
- Keywords used in the title tag should all be repeated in the URL, meta-keyword tag, heading tags, and body text.
Search
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